Pro Carton and ECMA have recently revealed the finalists for the European Carton Excellence Award 2021. Yves Rocher’s luxurious New Year makeup calendar, produced by Durero Packaging on Metsä Board paperboard, is one of the finalists.
The attractive heptagonal pack of Yves Rocher’s New Year makeup calendar is made up of seven identical, linked carton board triangular cases, which each contain an individual make-up gift. The carton can be displayed in a number of ways and is engaging for consumers to interact with as it can be unfolded and shaped into a 7-petal pinwheel, a star, and even a caterpillar.
The modular packaging is designed with the same shape repeated seven times in order to simplify the folding and gluing processes and reduce machine preparation time, making the pack less difficult and less costly to make.
European Carton Excellence Award’s silver jubilee anniversary
The European Carton Excellence Award celebrates its 25th anniversary this year. The entries selected for the public voting present the best from the European folding carton industry. The European Carton Excellence Award is arranged annually by Pro Carton and ECMA.
Metsä Board is a European producer of premium fresh fiber paperboards and a forerunner in sustainability. It produces premium lightweight folding boxboards, food service boards, and white kraft liners for consumer goods packaging as well as retail-ready and food service applications.
Metsä Board works together with its customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibers Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests. The company aims for completely fossil-free mills and raw materials by 2030.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters, and merchants. In 2019, the company’s sales totaled EUR 1.9 billion (approximately Rs 16,555 crore), and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.