Future-ready web to pack platforms

eCommerce for packaging

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The small device in your palm today can do most of your routine jobs, except maybe fill fuel in your car, which it might be capable of doing in the near future. But for now, a smartphone can also deliver on-demand and hassle-free custom packaging at your doorstep. At the drupa 2020 presentation in Delhi, Markus Heering, managing director of Print Promotion and VDMA’s Printing and Paper Technology Association, said that European printers have started web to print services wherein they take orders online through their platforms. Their customers remain connected throughout the process and experience absolute transparency. They can track the order and get information about when it will arrive at their doorstep. “Online printers in Europe are gaining prominence over conventional ones. They are growing at an annual rate of 10-15%, leading to the disappearance of conventional printers,” Heering said. Looking at the success of the online business model for print, most of these printers are now diversifying into packaging. Acting as middlemen between packaging manufacturers and brand owners, the online platform takes…

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