BillerudKorsnäs invested in recycling with the acquistion of minority holding in the innovative company, Recycl3R. The company has developed a digital solution to increase recycling rates of single use packaging. The investment is made by BillerudKorsnäs’ wholly owned subsidiary BillerudKorsnäs Venture AB, which invests in young and innovative companies with solutions that will influence the future for packaging.

Waste production is one of the largest environmental problems that society faces today, and solving it is a big challenge. In Europe alone, 240 million tons of waste is produced but only 44% of it is recycled. Ivan Gonzalez, environmental lawyer and co-founder of Recycl3R said, “BillerudKorsnäs shares our vision of solving this global challenge and is an excellent partner and investor for Recycl3R.”

Recycl3R builds a database with information about the packaging material used for different consumer products. The company also understands the different recycling regulations and requirements around the world. This knowledge is used to guide consumers to the nearest recycling station and help them recycle correctly. The solution also makes it possible for producers and distributors to give consumers the incentive to recycle more with gamification and by connecting value such as deposits or loyalty points to the different packaging materials.

The Recycl3R team has a background in environmental consulting, and the system was developed partly within the European ‘TagitSmart’ project. It has caught the interest of international retailers and brands with a mission to get more material back into recycling streams. Carrefour Spain has implemented the solution.

Martin Neselius, Venture manager at BillerudKorsnäs Venture says, “Packaging recycling is an area that we believe will be increasingly important in order to solve the environmental challenges ahead. Sustainability and digitalization connected to packaging are strategic focus-areas for BillerudKorsnäs Venture, and Recyc3R presents a very interesting opportunity based on their combined expertise in both areas.

“There are already steps taken towards legislation and restrictions regarding single use products, and we believe this development will continue. There is still a lot of work to do in order to ensure that more packaging enters the recycling stream and is recycled into new products. Recycl3R’s product supports increased and cleaner recycling streams for this purpose.”

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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