Avongrove, one of Darjeeling’s oldest tea estates, manufactures the finest long-leaf high grown black tea. Now, under new management, it lacked an identity which became necessary to sell packaged high-end tea under its own name.
Strategy
The brand is imagined as a stylish, modern brand with a century-old heritage behind it.
Identity
The wordmark is executed in a medieval Gothic style, appropriate to a 19th century tea estate. The ‘two leaves and a bud’ are embedded in the ‘v’.
Packaging
The identity is, thus, placed in a ground whose colours and design approach are decidedly modern. The paper box differentiates it from the ersatz gift packs that single-origin, handcrafted teas use. To give the pack the necessary high-end look, the final solution was printed on a special paper with special effects and foil stamping.
For more info: www.icdindia.com
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
