On 25 June 2019, Chem-Trend, a developer, manufacturer, and provider of high-performance release agents, purging compounds and other process chemical specialties, announced the launch of its new global website. Built with the customer in mind, the re-envisioned, solution-driven design of the website presents an enhanced and thoughtful user experience in multiple languages and country-specific pages to connect more closely with customers with local Chem-Trend personnel.
The new site aims to reimagine the user experience, to align the approach the company takes with every customer with the online experience. Content on the website ranges from in-depth case studies to product innovations and is woven throughout the site to illustrate the value of Chem-Trend to prospects, customers and partners alike.
The Solution Finder, a new feature, displays a user’s needs, processes, materials, and the industries Chem-Trend serves. This intuitive tool allows users to navigate the site by their specific needs and industry while providing resources and insight all in one place.
“It’s an incredibly exciting time at Chem-Trend to now present a reinvigorated digital experience to match the personal service and expertise we strive to provide our customers every day. The number of possibilities brought forward with the new design promises future enhancements in both functionality and usability to better support the ever-changing needs of our industries served,” said Miguel Psillakis, executive vice president – Marketing and Technology, Chem-Trend.
Key benefits of the new site design include a dynamic display of content based on context, enhanced user experience through a simple and engaging layout and improved ease of contact with local personnel. Chem-Trend is focused on helping its customers become more productive, more efficient, safer, more sustainable and better prepared for the future. Through a globally integrated supply chain and distribution network, customers have access to Chem-Trend’s discoveries worldwide, with regional teams ready to tailor solutions for local market needs.
