VerifyMe and HP Indigo extend ink deal for five years

VerifyInk security ink taggants for HP Indigo digital press models

HP Indigo is a division of HP Inc.'s Personalization and Industrial Organization with offices around the world and its headquarters in Ness Ziona, Israel. Photo HP Indigo

VerifyMe, which with its subsidiary PeriShip Global provides brand owners time and temperature-sensitive logistics, supply-chain monitoring, authentication, and data-rich consumer engagement, has renewed its exclusive ink taggant partnership with HP Indigo for five years. 

VerifyMe had entered into an amended agreement with HP Indigo to provide VerifyInk security ink taggants for a line of HP Indigo digital press models. HP Indigo sells VerifyMe’s security ink technology in ink canisters for use on the HP Indigo 6000 series as HP Security Electroink. 

The new five-year term commenced on November 21, 2022. Under the amended agreement, the parties agreed to increase the scope of cooperation. In addition to the VerifyMe IR Ink, HP Indigo will refer opportunities for additional VerifyMe technologies such as consumer engagement codes, and new brand protection technologies; and consider adding other HP Indigo press models supporting the Security Electroink as and when needed.

HP Indigo’s digital presses are capable of printing different images for each individual impression in its output stream, enabling marketing campaigns to reach consumers in more creative and engaging ways. Examples include highly targeted advertisements, seasonal and limited editions of consumables, new product introductions, and individually personalized products. In addition, HP Indigo prints labels and packaging with individualized VerifyMe security and consumer engagement codes combined with VerifyMe’s ink taggant for increased authenticity verification for foods, beverages, credentials, and pharmaceutical products. 

VerifyMe chief executive officer, Patrick White, said, “We are very excited to announce this extension of our strategic partnership with HP Indigo.  We believe the new expanded royalties and commissions embodied in this agreement will drive some new revenue projects to VerifyMe beginning in 2023.  We have never received a report of our taggant technology being compromised. We believe it is one of the most effective and vital layers of label and packaging printing technology to prevent counterfeiting for products, credentials, tax stamps, drugs, foods, beverages, voting ballots, nutraceuticals, apparel, and any other important document or products which need protection.”

HP Indigo is a division of HP Inc.’s personalization and industrial organization with offices around the world and its headquarters in Ness Ziona, Israel. HP Indigo develops, manufactures, and markets digital printing solutions, including printing presses, proprietary consumables/supplies, and workflow solutions.  

VerifyMe, together with its wholly owned subsidiary PeriShip Global, is a software-driven logistics provider of high-touch, end-to-end logistics management. They provide logistics management from a sophisticated IT platform with proprietary databases, package and flight-tracking software, weather, and flight status monitoring systems, as well as dynamic dashboards with real-time visibility into shipment transit and last-mile events.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans and to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here