Apex Nashik
FlexoKITE’s Experience Center in the Asia/Pacific region is located at Apex International’s facility in Nashik, India.

Delivering a “New, Better Normal” to flexo users seeking insight into workflow mastery and print perfection is the mission of five industry leaders who’ve created FlexoKITE, an experience center where end-to-end product and procedural harmony is made practical. Packaging suppliers, brands, and retailers gain instant access to best practices in the full flexo print process via in-person demos and live webinars. Apex launched FlexoKITE with its partners to demonstrate state-of-the-art equipment at work — in real-time — from experience centers in India and the Netherlands. FlexoKITE runs a fully-equipped integrated workflow of the latest-version equipment from Apex International (anilox), Bobst (inline flexo press), DuPont (plate, Cyrel Fast thermal platemaking equipment), Esko (prepress), and MacDermid (plate).

“Knowledge, Innovation, Technology, and Exploration” (KITE) are the driving forces that unify these companies to deliver real-world technical content not limited to a single product area. FlexoKITE provides print converters and brands a comprehensive view of the entire plate-to-print process, focusing on the finished printed product. An optimum printed product is achieved through synchronizing the plate-imaging, plate-processing, anilox, and press — all under one roof, presented step-by-step and delivered to your computer screen, or in-real-life as health regulations permit.

FlexoKITE is a workshop, press floor, seminar series, and tradeshow rolled into one robust flexo user experience. According to the companies, FlexoKITE empowers you with the knowledge to soar above your workflow and equipment obstacles and deliver the best results from each category of your gear. With the full capacity of a state-of-the-art print shop in its two purpose-built experience centers, FlexoKITE empowers participants with live testing and evaluation of screening software, plate, print, and anilox methods; user-submitted PDF-to-plate-to-print press-runs; Q&A sessions; detailed process and product presentations by industry experts; and customer-directed problem-solving workshops.

No matter your role in flexo — prepress, wet-end, or boardroom — the FlexoKITE experience can streamline your procedures and capacity to new heights of efficiency and repeatability. Industry veterans and newcomers alike can experience a helicopter view of the workflow from PDF to finished print, or dive deep into specific technologies and processes and get current with the latest technologies. Whether you’re visiting live, viewing a webinar, or submitting questions, FlexoKITE is ideal for printers interested in streamlining integrated workflows; continual improvement tactics, or full-scale upgrades; gravure-to-flexo transition; problem-solving best practices; ink transfer stabilization; and concept-to-mockup packaging options.

Two brand-new, streaming-video-equipped experience centers in Nashik, India and Hapert, the Netherlands, were constructed by Apex International specifically for the FlexoKITE collaboration.

FlexoKITE’s introductory FirstFlight is on November 24, 2020. Register here for their best-in-class expertise, which will help you fly higher in all areas of your workflow. Regularly scheduled webinars, Q&A solution sessions, and presentations will be live-streamed or posted for on-demand viewing.

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An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

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Naresh Khanna – 21 January 2025

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