H.B. Fuller announces its partnership with Jubilant Industries

Strategic collaboration will address the demand for adhesive applications in the B2B woodworking segment

July 8, 2021

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H.B. Fuller and Jubilant Industries partnered together to expand their presence in the woodworking market in India

H.B. Fuller has announced today that it has signed a distribution agreement with Jubilant Agri and Consumer Products Limited (JACPL), a 100% subsidiary of Jubilant Industries Limited, to address the growing demand for adhesive applications in the B2B woodworking segment.

Headquartered in greater Noida, India, and encompassing three major businesses – Consumer Products, Food Polymers, and Latex – JACPL will now serve as a national channel partner of H.B. Fuller.

H.B. Fuller & Jubilant Industries partnered to expand their presence in the Indian woodworking market

This strategic collaboration will help expand the reach of H.B. Fuller’s high-performing adhesive solutions through a wide range of technologies, including water-based, hot melt moisture cures, and polyurethanes to better meet customers’ specific adhesion and sustainability requirements while also offering access to global specialists and local expertise, service and technical support.

Harsh Gupta, H.B. Fuller, Managing Director for India, Middle East, and Africa, is enthusiastic about the announcement with the Jubilant Group, saying, “We believe this new partnership will provide a great opportunity to leverage the strengths of both companies to be better positioned at solving complex bonding issues with less impact on the environment. Our next generation of adhesives can contribute to more efficient manufacturing processes across a diverse range of woodworking applications, including furniture, cabinets and countertops, windows, doors, and lamination.”

“This collaboration means a lot to Jubilant. As a premier channel partner, we are very pleased to team up with H.B. Fuller to expand our presence in the woodworking market in India,” said Manu Ahuja, CEO & Managing Director, Jubilant Industries.

“We will be able to further extend our ability to provide premium, high-performance products directly to woodworking customers across the entire country. We trust this collaboration will better meet our customers’ current and future requirements, improve security in production and enhance the quality of finished goods.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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