European Rotogravure Printing Technology (ERPT) by GRA has launched a dedicated WeChat program designed to help members of the Global Rotogravure Association (GRA) increase their visibility, strengthen their market presence and connect with customers and industry professionals in China.
As one of China’s most important digital communication and business platforms, WeChat offers international companies valuable opportunities to reach Chinese audiences. However, establishing an effective presence requires local market knowledge, professional Chinese-language communication and regular content management.
The new program addresses these challenges by providing GRA members with professional support in establishing and managing their WeChat Official Accounts. Services include content creation, translation, graphic design, articles, videos and regular publications, as well as optional advertising and additional marketing activities.
Through tailored communication strategies, members can promote their products, technologies, innovations and company news directly to relevant audiences in China. The program offers flexible solutions for companies already active in the Chinese market as well as those seeking to establish a presence.
Founded in 2025 and based in Taicang, China, European Rotogravure Printing Technology (ERPT) is a technology-driven consulting and event management company operating with the support of the Global Rotogravure Association (GRA).
ERPT was established to strengthen international cooperation and support the development of the rotogravure industry in China. Its activities include professional consulting services, industry salons, conferences, exhibitions and specialized technical events that bring together experts, decision-makers and industry partners.
With its local expertise and international network, ERPT serves as a bridge between the Chinese gravure industry and the global gravure community. The new WeChat program further expands this role by offering GRA members practical marketing and communication support in one of the world’s most important printing markets.
GRA members interested in learning more about the program and the special conditions available to them are invited to contact the association.
The Global Rotogravure Association (GRA) brings together gravure printers, cylinder manufacturers, engravers, and supply industries from across the globe. Building on the legacy of the European Rotogravure Association (ERA), founded in 1956, GRA is committed to fostering international cooperation, technological progress, and industry excellence in rotogravure printing.
