Avery Dennison will showcase its latest premium labeling materials and digital solutions at PCD Milan 2025, from 13 to 15 May, offering new ways for brands, designers and converters to create packaging that performs and inspires.
Under the theme ‘Expanding your possibilities with luxury labeling solutions,’ the company will introduce the Infinity Collection alongside materials from the newest edition of its Premium swatchbook. Visitors will also explore innovative solutions through a curated sample display featuring partner designs and intelligent labels that connect the physical and digital worlds.
“The future of luxury packaging belongs to brands that can combine style with impact,” said Marco Gelain, business development manager premium labeling solutions at Avery Dennison. “We’re helping brands push creative boundaries with materials engineered to perform in real-world conditions and boost customer experiences.”
Premium labeling solutions that perform
Luxury is no longer just about aesthetics. It’s about creativity and performance. From seamless production to a premium consumer experience, Avery Dennison’s Infinity Collection empowers brands to unlock their creative spirit. Featuring resilient papers that offer a smooth finish, brands can ensure a lasting impression with label decoration that delivers a beautiful experience time and time again.
“With the Infinity Collection, we’re giving brands the freedom to design packaging that doesn’t just look premium, it performs as well,” said Marco. “It’s about delivering luxury that stands up to real-world demands without compromising the level of sophistication consumers expect.”
Avery Dennison’s booth will also display the latest edition of its Premium Labeling Materials swatchbook — a curated collection of high-performance materials developed to meet the creative and technical demands of today’s most visionary brands. Featuring an expanded selection of textures and finishes, the swatchbook is designed to support elevated design and production outcomes across segments like wine, spirits, beauty and gourmet food.
Visitors to the booth will also have the chance to explore a collection of these materials in action across a range of real-world packaging applications. Developed in collaboration with leading brands and designers, these examples bring to life how material choices can enhance storytelling, strengthen brand identity and deliver lasting performance.
Connecting the physical and digital
As an expert in connecting the physical and digital, Avery Dennison will also present its intelligent labeling solutions for luxury packaging. With digital ID technologies like RFID, brands can enhance traceability, authentication and consumer engagement — transforming packaging into a gateway for deeper brand relationships.
Visitors to the booth will have the opportunity to explore how these connected solutions are shaping the future of premium packaging, providing a platform for brands to innovate beyond the traditional.
Visit stand C129 – C133 to explore how Avery Dennison’s materials are designed to inspire, perform and bring brand stories to life.
