HP’s new digital print solutions at Labelexpo India 2018

Cutting-edge solutions to fuel business growth opportunities in labels and packaging industry

HP stand at Labelexpo India 2018. Photo PSA
HP stand at Labelexpo India 2018. Photo PSA

At Labelexpo India 2018, HP is showcasing new solutions for labels and packaging business with the latest tools and innovations for top quality printing of labels, shrink sleeves and flexible packaging on its wide-ranging portfolio. These include the solutions for workflow, printing and converting along with a range of applications from worldwide converters that are transforming and growing business with HP Indigo’s Liquid Electrophotography (LEP)-based digital printing.

HP SmartStream Collage, an automated unique variable design for HP Indigo printing, has been unveiled at the event. It offers unique designs by manipulating elements randomly for unlimited brand impact using logos and symbols.

The HP LEP technology differentiates HP Indigo as the most advanced & trusted technology solution for the label and packaging segment. We continue to reinvent digital printing with innovation that enables customers & brands to remain profitable and explore fresh revenue streams,” said A Appadurai, country manager, Indigo and Pagewide Web Press, Graphics Solutions Business, HP Inc. India.

With the ability to print anything at any length by leveraging the LEP technology, our customers can automate and optimize their production floors with powerful press and workflows. This can help them to produce more at lower costs and measurable results,” he added.

HP is also showcasing a series of interesting projects like ‘Share a Coke’ personalized bottles and Polycrol Mosai bottles during the show. These are Made in India projects by HP customers HUHTAMAKI and TRIGON, respectively.

HP stand at Labelexpo India 2018. Photo PSA
HP stand at Labelexpo India 2018. Photo PSA

Breakthrough printing technology

HP is demonstrating the HP Indigo 6900 Digital Press with new applications and effects while running in line with the groundbreaking one-pass digital embellishments unit. This end-to-end solution allows printing of any label in a simple, more productive and profitable way.

The commercially available HP Indigo Pack Ready for Labels solution can produce high-resistance labels for food, household, and chemical applications. A range of breakthrough HP Indigo ElectroInks for labels and packaging along with the HP Indigo ElectroInk Silver are additional highlights at the HP stand. The ink supports a wide range of metallic colors which can enable new, high-value digital applications with cost-effective production.

 Experience security and brand protection

HP has set up a unique Security and Brand Protection zone at the event to provide on-ground experience of the most advanced and leading-edge security and brand protection solutions including new and exclusive covert serialization with HP Indigo ElectroInks Invisible, unique layered brand protection with micro-text, anti-copy/anti-counterfeiting marks, track and trace and much more. The zone also demonstrates the capabilities of HP Link technology which enables brand owners to track each individual product unit through its entire lifecycle by creating and using a unique combination of marking technologies that create an adaptable and secure digital fingerprint.

New workflow solutions

HP is also providing hands-on demonstrations of the new high-performance, modular and scalable print server at the event. Further, it is showcasing the production automation capabilities of the cloud-based HP PrintOS Site Flow for Labels and Packaging, OEE (Overall Equipment Efficiency) monitoring, EPM Analyzer and the new HP PrintOS Marketplace.

As you join us today from India and elsewhere, we have a favour to ask. Through these times of ambiguity and challenge, the packaging industry in India and in most parts of the world has been fortunate. We are now read in more than 90 countries as our coverage widens and increases in impact. Our traffic as per analytics more than doubled in 2020 and many readers chose to support us financially even when advertising fell to pieces.

As we come out of the pandemic in the next few months, we hope to again expand our geography and evolve our high-impact reporting and authoritative and technical information, with some of the best correspondents in the industry. If there were ever a time to support us, it is now. You can power Packaging South Asia’s balanced industry journalism and help to sustain us by subscribing.

Subscribe Now


Please enter your comment!
Please enter your name here