HP’s new digital print solutions

Cutting-edge solutions to fuel business growth opportunities in labels and packaging industry

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HP stand at Labelexpo India 2018. Photo PSA

At Labelexpo India 2018, HP is showcasing new solutions for labels and packaging business with the latest tools and innovations for top quality printing of labels, shrink sleeves and flexible packaging on its wide-ranging portfolio. These include the solutions for workflow, printing and converting along with a range of applications from worldwide converters that are transforming and growing business with HP Indigo’s Liquid Electrophotography (LEP)-based digital printing.

HP SmartStream Collage, an automated unique variable design for HP Indigo printing, has been unveiled at the event. It offers unique designs by manipulating elements randomly for unlimited brand impact using logos and symbols.

The HP LEP technology differentiates HP Indigo as the most advanced & trusted technology solution for the label and packaging segment. We continue to reinvent digital printing with innovation that enables customers & brands to remain profitable and explore fresh revenue streams,” said A Appadurai, country manager, Indigo and Pagewide Web Press, Graphics Solutions Business, HP Inc. India.

With the ability to print anything at any length by leveraging the LEP technology, our customers can automate and optimize their production floors with powerful press and workflows. This can help them to produce more at lower costs and measurable results,” he added.

HP is also showcasing a series of interesting projects like ‘Share a Coke’ personalized bottles and Polycrol Mosai bottles during the show. These are Made in India projects by HP customers HUHTAMAKI and TRIGON, respectively.

HP stand at Labelexpo India 2018. Photo PSA

Breakthrough printing technology

HP is demonstrating the HP Indigo 6900 Digital Press with new applications and effects while running in line with the groundbreaking one-pass digital embellishments unit. This end-to-end solution allows printing of any label in a simple, more productive and profitable way.

The commercially available HP Indigo Pack Ready for Labels solution can produce high-resistance labels for food, household, and chemical applications. A range of breakthrough HP Indigo ElectroInks for labels and packaging along with the HP Indigo ElectroInk Silver are additional highlights at the HP stand. The ink supports a wide range of metallic colors which can enable new, high-value digital applications with cost-effective production.

 Experience security and brand protection

HP has set up a unique Security and Brand Protection zone at the event to provide on-ground experience of the most advanced and leading-edge security and brand protection solutions including new and exclusive covert serialization with HP Indigo ElectroInks Invisible, unique layered brand protection with micro-text, anti-copy/anti-counterfeiting marks, track and trace and much more. The zone also demonstrates the capabilities of HP Link technology which enables brand owners to track each individual product unit through its entire lifecycle by creating and using a unique combination of marking technologies that create an adaptable and secure digital fingerprint.

New workflow solutions

HP is also providing hands-on demonstrations of the new high-performance, modular and scalable print server at the event. Further, it is showcasing the production automation capabilities of the cloud-based HP PrintOS Site Flow for Labels and Packaging, OEE (Overall Equipment Efficiency) monitoring, EPM Analyzer and the new HP PrintOS Marketplace.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

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