UPM
UPM is a global leader in high-performance self-adhesive products, including label materials, graphics solutions, and specialty tapes. In India, UPM is strengthening its presence to provide closer customer support and drive growth.

At the Loupe India show in Greater Noida from 29 October to 1 November, UPM Adhesive Materials will showcase its label solutions that support efficient production and consistent performance. These include UPM’s Raflex and high-performance PE materials and for demanding applications, UPM Vetro for wine and spirits labeling and UPM PharmaSure for pharmaceutical and healthcare labeling. 

UPM is a global leader in high-performance self-adhesive products, including label materials, graphics solutions, and specialty tapes. In India, UPM is strengthening its presence to provide closer customer support and drive growth.

“Our focus will be on superior aesthetics, reliable adhesion, converting efficiency, and solutions for demanding applications across various industries,” Suresh Valecha, senior country manager, South of Asia, UPM Adhesive Materials, told Packaging South Asia. 

Labelexpo, he said, has been an important platform for customer engagement and industry innovation. At Loupe India 2026, the company looks forward to strengthening existing relationships, connecting with new customers, and exploring opportunities for collaboration and business growth.

“India is a strategically important growth market for UPM Adhesive Materials. Loupe India 2026 will help us enhance our visibility, connect with converters and brand owners, and expand our customer base, particularly in North India, supporting our long-term growth ambitions,” he said.

On the growth of the label industry, he said, “The Indian label industry offers significant growth potential, driven by expanding FMCG markets, premiumization and evolving packaging needs. Demand for innovative, high-performance, and sustainable label materials is increasing, creating opportunities for differentiation and value creation across the industry.”

Valecha said he expects Loupe India 2026 to strengthen customer relationships, generate new business opportunities, and provide valuable insights into market needs, he said. “Our goal is to build lasting partnerships and support the industry’s growth through innovative label solutions.”

UPM will be present in hall 11, stand K25

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Naresh Khanna – 12 January 2026

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