AIPIA World Congress 2020 goes digital

The event will retun as physical Congress in 2021

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AIPIA
The date for AIPIA Virtual Congress is September 10, 2020

Following extensive consultation with the industry the Active & Intelligent Packaging Industry Association (AIPIA) has decided that the 2020 World Congress will be run as a virtual event, returning as a physical Congress in 2021. The date for AIPIA VC is September 10, 2020.

“We spoke to the industry’s leading players across every product and service and it was absolutely clear this was the right decision at this time. The world may soon be recovering from the COVID-19 pandemic, but the effects on business activity will go on for some time. So, we decided the Congress is just too important to be spoilt by these disruptions,” AIPIA’s managing director Eef de Ferrante said.

The Congress will include live broadcast presentations, online booths, live Q&A with speakers, one-to-one chats with technology providers and a real online challenge.

“Our Advisory Board, which l am privileged to lead, were absolutely clear that the AIPIA Congress is just too important, and must happen in a way which allows it to continue helping to shape the future direction of the industry we all belong to. AIPIA is integral to the future success of the Smart Packaging sector and l urge you to give it your full and absolute support in 2020. The Virtual Congress must come first in your agenda,” stated Dick de Koning, chairman of AIPIA.

“This is a challenging time, but also an exciting one,” de Ferrante continued. “Many events have been cancelled or postponed and others are going to take the virtual route, so it will get crowded. But, l assure you, AIPIA Virtual Congress will be the best on offer for smart packaging practitioners and users. And it has the potential to reach a bigger ‘on line’ audience than ever, to add even more value for speakers, exhibitors and delegates. So, making the choice on where to spend your budget is simple, we hope!” he concluded.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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