Metsä Board to show ‘Elevated drink box’

User-friendly packaging for beverages

4
Metsä
Metsä Board, part of Metsä Group, is showcasing an innovative new ‘bag in box’ concept for the first time at drupa

Metsä Board, part of Metsä Group, is showcasing an innovative new ‘bag in box’ concept for the first time at drupa 2016. The ‘Elevated drink box’ (EDB), designed and patented by Metsä Board, is an easy and convenient way for consumers to enjoy beverages. The box was produced by combining the expertise of Metsä Board, Bobst, Kodak, Marbach, Henkel and Knauer.

Drupa 1Cyril Drouet, Metsä Board’s design and innovation director explains, “Our aim was to completely re-think the concept and design user-friendly packaging with real benefits for the consumer and the brand. Thanks to our elevated base design, the box doesn’t have to be placed on the edge of a table anymore, which gives the consumerthe freedom to use this packaging anywhere.”

The box does nottake up additional shelf space in-store as the elevated base is inside the packaging, ready for assembly by the consumer before use. When empty, the plastic bag is easily removed from the box, helping with material separation for recycling.

The fresh forest fibre paperboards used in the packaging are manufactured by Metsä Board. The outer liner is Kemiart Lite+, which is a double-coated white-top kraftliner for flexo post-print and digital printing applications. The fluting and inner liner are made of Modo Northern Light, a fully bleached liner suitable for offset, flexo and inkjet digital printing.

At drupa Metsä Board’s Koen Verplancke, technical development director, will make a presentation, ‘Convenience combined with digital printing – Elevated drink box (EDB)’ on 4 and 6 June as part of the Touchpoint Packaging sessions in Hall 12 Stand B53. During drupa the EDB can also be seen and tested at the following exhibitor stands –Metsä Board (Hall 12StandC43), Bobst(Hall 10StandA60),Henkel (Hall 14 Stand B04), Kodak (Hall 05 Stand F09) and Marbach (Hall 10 Stand D50).

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here