Brückner’s Gschwandtner – ‘Sustainability in flexible packaging’

Global Conference & Expo on Sustainability in Delhi

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Brückner Servtec CEO Markus Gschwandtner
Brückner Servtec CEO Markus Gschwandtner delivering a keynote on ‘Sustainability in flexible packaging' at a New Delhi Global Conference & Expo on Sustainability Photo Brückner

Hosted by the MSME Chamber of Commerce and Industry of India (MSMECCII) the Global Conference & Expo on Sustainability was held in New Delhi at the end of April 2022. Chaired by the Honorable Shri Ramdas Bandu Athawale, Minister of Social Justice & Empowerment of the Government of India, the event was a perfect opportunity to discuss developments and solutions to pave the way to a sustainable future in the packaging industry.

Brückner Servtec CEO Markus Gschwandtner had the pleasure of joining the exclusive event panel, delivering a keynote on ‘Sustainability in flexible packaging.’ Markus highlighted Brückner’s strong collaboration along the entire value chain, enabling a circular economy of flexible packaging materials centered around sustainability. One of Brückner’s many contributions is its focus on the move to mono-material structures for easy recycling. As Markus said, “We see a strong trend towards BOPE structures, both for new machines and also for upgrades of existing production lines.”

Additionally, the keynote touched on the traceability and sorting of packaging materials for effective recycling processes. For which, the intensive collaboration of Brückner and its partner, the ‘R-Cycle initiative,’ leads the way to a transparent and common identification process.

During the lively discussions as part of the event with both, government and industry leaders, these important topics were further elaborated, highlighting the clear commitment of Brückner to creating a sustainable Indian packaging industry.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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