Windmöller & Hölscher to host Virtual Expo on 24 & 25 June 2020

Flexible packaging industry busier than ever – ‘Say Hi to the Future’

Virtual Expo
W&H Virtual Expo Say Hi to the Future

With mainstay trades shows such as drupa and interpack postponed, W&H will take exhibits planned for those shows directly to customers’ computers around the world in the company’s first Virtual Expo to be held on 24 & 25 June 2020.

This is an unprecedented and challenging time. And yet the flexible packaging industry is as busy if not busier than ever. It’s important that we take this opportunity to communicate with our customers and show them the new technologies and applications that are available now and can help run their production more efficiently,” said Peter Steinbeck, managing partner at W&H.

Peter Steinbeck, managing partner, W&H. Photo PSA
Peter Steinbeck, managing partner, W&H at the Taapma Conference in Hyderabad in early 2019 held alongside the inauguration of the new Viyayneha flexible packaging plant. Photo PSA

The flexible packaging industry around the world and in India and South Asia is busier than ever in spite of the Covid-19 pandemic. Several large projects are under shipment, installation, and commissioning around the world and in India too.

The three hour Virtual Expo will highlight 30-minute machine demonstrations from the W&H Printing Innovation Center, including the Novoflex II flexographic press featuring the new RUBY IoT system for analyzing production data as well as the Heliostar II gravure press.

A number of technical sessions will be offered –

For flexible packaging printers – handling solutions on the Novoflex II with print inspection from Ruby Check.

For industrial sack producers – the hidden potential in production data with Ruby Track; printing for industrial sacks with the Flexa II press; and, heavy-duty sack film on the Optimex II FFS blown film line.

For film extruders – All PE pouch film on the Varex II blown film line with MDO; and, heavy-duty sack film on the Optimex II FFS blown film line.

For paper bag producers – paper bag production with W&H subsidiary GARANT. Other highlights will include customer service and remote support. The W&H Virtual Expo will live stream the program at several times on both days to accommodate visitors from different countries and time zones. To learn more about and register for the event, visit
Preview the Virtual Expo at

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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  1. Many companies and also exhibition companies have started talking about ‘Virtual Expos’ in the absence of the big fairs this year such as Interpacka and drupa. If these turn out to be as popular as the webinars amongst Indian printers and converters is yet to be seen, as is the actual difference between webinars and virtual expos. The implication is that the virtual events will somehow be interactive, with one-on-one conversations and even meetings. How will this work? Will there be two windows on my screen – one in front of a machine demonstration and another across the table from one of the sales guys who is talking to me and explaining what is going on and even answering my questions that pertain to my interests and not to what is being show on the main screen. I suppose like in a Zoom meeting we could pin various demos to our screen.


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