Label advances connect to consumer aspirations

In the current pandemic scenario, there are challenges and opportunities for brand owners and converters, and advancements in label printing technologies, finishing systems, and label innovations can be the key to success. Keeping this in mind, Packplus organized a webinar titled ‘Labels – Connecting Consumer Aspirations’ on 24 July 2020. Changes in consumer preferences Changes in consumer behavior are shaping the way packaging and labeling is evolving today. Reetika Prashar of Procter & Gamble health gave live examples of companies that grabbed the chance to convert the crisis into opportunities. She gave examples of Bajaj Consumer Products, which launched a sanitizer using its existing product lines and Amul tapping the opportunity of hygienic prasad at temples by launching Panch Amrit. She observed the shift in consumer decision-making from value-led to trust-led decisions and a change in consumer behavior from offline to online. An instance of accidental removal of barcoding on a pack by the sanitizer on her hands, compelled her to remind the audience of the need to focus more on the label’s functional aspects. Emerging technologies During…

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