Sweet temptation

The confectionery and baked goods segment is an excellent example of the important impact packaging can have on consumer decisions at the point of sale (POS). Almost no other industry benefits as strongly from seasonal trade, which depends considerably on the packaging. And many occasions call for colorful special editions – Mother’s Day, Valentine’s Day, Easter, Thanksgiving, Christmas, and Halloween. From year to year, trademark owners and packaging manufacturers outdo one another with new ideas for products, flavors, and designs, all in accordance with customer demands. Because variety, after all, is what consumers desire above all else. Launching new and innovative products is one of the key success factors in the industry. New varieties are key to success                                                                                                                  …

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